Pink Zebra
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Outcomes in detail

The context behind the numbers on the homepage: what the system looked like before, what we changed, and what moved as a result.

COMMERCIAL SYSTEM REDESIGN
01

Revenue up, churn down

Redesigning acquisition, conversion, and retention for a leading marketplace, and running the operating cadence behind it.

The business had strong traffic but weak conversion and retention. The commercial system had grown piecemeal: tools, processes, and motions that didn’t connect. We redesigned the parts that were underperforming, installed the operating cadence behind them, and stayed involved until the numbers moved.

+74%

Acquisition channel performance

+51%

New customer requests

-60%

Customer churn

+40%

Revenue uplift

Additional wins

300% increase in customer interactions
Digital sales channel live in 4 weeks
Six-figure revenue impact from legal T&C redesign
EXECUTION & DEMAND MODERNIZATION
02

Faster growth, lower cost to execute

Turning an underperforming channel into a measurable demand engine, with stronger economics and better operating visibility.

An active social presence was producing visibility but not commercial impact. We restructured the channel around a proprietary Utility & Affinity content model, installed the analytics and cadence to measure what was actually working, and ran it until the economics had stepped up. Three months, minimal investment.

16x

Monthly engagement

6x

Engagement rate

-80%

Cost per engagement

3x

Monthly reach

Want your P&L to move like this?

Start with a scoping conversation. We walk through where your business stands, what could move, and what a focused engagement would look like.