The operating partner for scale and transformation.
We diagnose, rebuild, and run the systems behind revenue and execution until the P&L moves.
We work with companies where the stakes are real
When the business has to grow, run, and modernize at the same time
Built for businesses that need results, not another strategy phase.
For firms that need visible business impact, not more slides, workshops, and planning cycles.
Scale-ups outgrowing their setup
Growth has outpaced the systems and operating discipline behind it.
Companies modernizing execution
Processes are outdated and delivery is inconsistent; working systems are overdue.
PE-backed or post-transaction
A defined value-creation window, with measurable impact expected by the board.
Mid-market under margin pressure
Revenue and efficiency both need to improve, with no room to wait on either.
Diagnose, build, run.
We diagnose where revenue and execution are breaking down, build the right sales, marketing, and technology setup, and help run it with your team so it performs reliably.
One team. End to end. Built to perform.
01Diagnose & Design
Find what’s breaking down in results and execution.
We assess the business end to end: operating model, processes, technology, and execution. We identify bottlenecks, misalignment, capability gaps, and the highest-leverage changes.
Outputs
Operating diagnosis, execution roadmap, and prioritized plan.
02Build & Integrate
Rebuild the processes and systems that are holding results back.
We redesign and implement workflows, reporting, tooling, and structure where needed. We bring the right capability into one operating setup.
Outputs
New workflows, system changes, integrations, reporting, and operating structure.
03Run & Improve
Operate with your team to achieve results.
Our specialist teams operate and execute alongside yours to move the numbers, learning and improving continuously to accelerate growth.
Outputs
Operational rhythm, managed execution, and continuous optimization.
Sales, marketing, and technology. Operated, not advised.
Marketing and technology are delivered through long-standing relationships with selected specialist firms that work with us as one team.
Sales
A stronger sales setup with better pipeline discipline, conversion, and win rates.
Sales strategy, outreach, CRM, pipeline management, reporting.
Marketing
Sharper positioning and focused demand generation across the right channels.
Branding, content, social media, advertising, campaigns.
Technology
Deep technical capability with experience in complex and regulated production environments.
Architecture, implementation, integrations, automation, enterprise AI agents, reporting.
Operations
The operating layer that turns strategy into consistent, cross-functional execution.
Workflows, ownership, decision cadence, planning, reporting, handovers.
Outcomes, not output.
A snapshot of the business results behind the work, from commercial performance to execution improvement.
Revenue up, churn down
A leading marketplace had traffic but weak conversion and retention. We redesigned key parts of the acquisition and conversion system and improved the operating cadence behind it.
+40%
Revenue uplift
-60%
Churn
+74%
Acquisition channel performance
Faster growth, lower cost to execute
An underperforming marketing channel was restructured into a measurable demand engine with stronger economics and better operating visibility.
3x
Reach
-80%
Cost efficiency improvement
16x
Engagement growth
Pink Zebra is young. The track record behind it isn’t.
Before Pink Zebra, our partners ran the commercial and operating functions they now modernize for others, as COOs, CFOs, CROs, and corporate-venture leaders inside marketplaces, automotive, insurance, and manufacturing.
Victor Sanjuan
Partner. Operations, Finance, Corporate Ventures
- Director Strategy & Operations at SMG Swiss Marketplace Group: EBITDA improvement, IPO readiness, OKR deployment across the Automotive/Mobility BU.
- COO & CFO at CAR FOR YOU (AXA / TX Group JV): scaled the marketplace to acquisition by SMG, with full P&L ownership.
- Corporate Ventures at Zurich Insurance: built the D2C insurance portfolio and launched digital businesses across Europe.
Maurice Acker
Partner. Commercial, Sales, Operations
- Director Business Customers at SMG Swiss Marketplace Group: sub-P&L responsibility across AutoScout24 and MotoScout24; sales, analytics, customer service.
- Managing Director at FCA Fiat Chrysler: P&L ownership across owned dealers; digital marketing, CRM, multi-channel campaigns.
- Sales Director Switzerland at Citroën & DS / Groupe PSA: >10,000 units; KPI reporting, dealer coaching, regional market management.
Our senior partners lead every engagement, supported by a specialist delivery team of 80+ across strategy, marketing, engineering, and operations. The same senior team stays involved from week one through delivery.
Talk to the partners.
Get in touch to discuss how we can support you.