Operators, not advisors.
We diagnose, rebuild, and run the systems behind revenue and execution until the P&L moves, for scale-ups, PE portfolio companies, and owners preparing the business for a sale.
We work with companies where the stakes are real
When the business has to grow, run, and modernize at the same time
Built for businesses that need results, not more slides, workshops, and planning cycles.
Scale-ups outgrowing their setup
Growth has outpaced the systems and operating discipline behind it.
Owners preparing to sell
Getting the business exit-ready: clean numbers, a working growth engine, and performance a buyer can verify.
PE-backed or post-transaction
A defined value-creation window, with measurable impact expected by the board.
Mid-market under margin pressure
Revenue and efficiency both need to improve, with no room to wait on either.
Diagnose, build, run.
We diagnose where revenue and execution are breaking down, then rebuild the sales, marketing, financial control, and technology systems behind them. We run those systems with your team until performance becomes reliable.
Diagnose & Design
Find what’s breaking down in results and execution.
We assess the business end to end: operating model, processes, technology, and execution. We identify bottlenecks, misalignment, capability gaps, and the highest-leverage changes.
Outputs
Operating diagnosis, execution roadmap, and prioritized plan.
Build & Integrate
Rebuild the processes and systems that are holding results back.
We redesign and implement workflows, reporting, tooling, and structure where needed. We bring the right capability into one operating setup.
Outputs
New workflows, system changes, integrations, reporting, and operating structure.
Run & Improve
Operate with your team to achieve results.
Our specialist teams operate and execute alongside yours to move the numbers, learning and improving continuously to accelerate growth.
Outputs
Operational rhythm, managed execution, and continuous optimization.
Commercial, operational, and financial systems. Operated, not advised.
We build and run the revenue engine (sales and marketing working as one system) and the technology and financial control layer that makes the results stick.
The conventional model
- Consultants advise and leave.
- Agencies execute a narrow slice.
- System integrators implement without understanding the business.
Pink Zebra
One senior team that diagnoses, rebuilds, and runs inside your operating rhythm, measured on the same numbers as your own team.
REVENUE ENGINE
Sales
Pipeline you can forecast and win rates that move, because we run the sales operation instead of only redesigning it.
Sales strategy, remote KAM and telesales setup & execution, CRM, pipeline management, reporting.
Explore Managed Revenue TeamsREVENUE ENGINE
Marketing
Demand generation managed like a P&L: positioning, channel mix, and acquisition cost accountable to pipeline.
Positioning, demand generation, channel economics, campaign execution, reporting.
CONTROL & ENABLEMENT
Technology
The systems behind revenue and reporting, built to run reliably, including in complex and regulated environments.
Architecture, integrations, automation, data and reporting infrastructure, applied AI.
CONTROL & ENABLEMENT
Operations & Finance
The operating and financial control layer that turns strategy into measurable execution.
Workflows, ownership, decision cadence, planning rhythm, KPI trees, reporting, margin improvement.
Specialist delivery runs under Pink Zebra's operating leadership: long-standing partner firms working as one team, with a single point of accountability.
Outcomes, not output.
A snapshot of the business results behind the work, from commercial performance to execution improvement.
Revenue up, churn down
A leading marketplace had traffic but weak conversion and retention. We redesigned key parts of the acquisition and conversion system and improved the operating cadence behind it.
+40%
Revenue uplift
-60%
Churn
+74%
Acquisition channel performance
Faster growth, lower cost to execute
An underperforming marketing channel was restructured into a measurable demand engine with stronger economics and better operating visibility.
3x
Reach
-80%
Cost efficiency improvement
16x
Engagement growth
Client names withheld under NDA. Detail available in a direct conversation.
Pink Zebra is young. The track record behind it isn’t.
Before Pink Zebra, our partners ran the commercial and operating functions they now modernize for others, as COOs, CFOs, CROs, and corporate-venture leaders inside marketplaces, automotive, insurance, and manufacturing.
Victor Sanjuan
Partner. Operations, Finance, Corporate Ventures
- Director Strategy & Operations at SMG Swiss Marketplace Group: EBITDA improvement, IPO readiness, OKR deployment across the Automotive/Mobility BU.
- COO & CFO at CAR FOR YOU (AXA / TX Group JV): scaled the marketplace to acquisition by SMG, with full P&L ownership.
- Corporate Ventures at Zurich Insurance: built the D2C insurance portfolio and launched digital businesses across Europe.
Maurice Acker
Partner. Commercial, Sales, Operations
- Director Business Customers at SMG Swiss Marketplace Group: sub-P&L responsibility across AutoScout24 and MotoScout24; sales, analytics, customer service.
- Managing Director at FCA Fiat Chrysler: P&L ownership across owned dealers; digital marketing, CRM, multi-channel campaigns.
- Sales Director Switzerland at Citroën & DS / Groupe PSA: >10,000 units; KPI reporting, dealer coaching, regional market management.
Our senior partners lead every engagement, backed by a delivery bench of 80+ specialists across strategy, sales, marketing, engineering, and operations. One team under our leadership, from week one through delivery.
Ask us what we’d find in your businessTalk to the partners.
In a 30-minute call, we’ll tell you where we see the biggest leaks in revenue and execution, and whether we can help. If we can’t, we’ll say so.
You talk directly to Victor or Maurice, not a sales team. We reply within one business day.
Based in Zurich and Bern. On site where the work is.